Let me ask you a question: what is the predominant sense nowadays? I would answer that we are mostly visual.

But imagine for a second that touch would recover the top position; what if it became trendy as vintage. 

Let's take it a step further, imagine yourself, first hour in the morning; you hear that horrible sound that everyday wakes you up; doesn't it feel as if your bed hugs you and asks you to stay? Now imagine that you could feel that coziness in an office, a hotel lobby. A  soft Gabriel fabric holds you. What else?

You can upright the chair's back, and it will become a cocoon; it will provide shelter and a private space; with a simple hand movement you can switch back to a talking or meeting way.